All dressed up and places to go.

Aranzamendez Design was thrilled to once again be part of Dress for Success’s “Women on the Move” Luncheon. This organization’s sole purpose is to empower disadvantaged women and help them launch a new career. Dress for Success just celebrated its 10th anniversary, too. So Happy Birthday!

The fundraiser, held at the lovely Hyatt Regency, was a fashion-forward feast for the eyes and the taste buds. Not only did we get a sneak peak at upcoming trends from a runway show courtesy of Saks 5th Avenue, but we enjoyed delicious a little champagne and some goodies to go, too. Not a bad way to spend the workday.

And we did our part to help the cause as well. Aranzamendez Design was responsible for developing the “Women on the Move” branding and creating all the fundraiser’s marketing materials. Arlene Aranzamendez has also been heavily involved with the organization: sitting on the board, networking, etc. Cause it’s good to give back. Other sponsors included Tide, Unifund and American Financial Group. You can learn more about the event at http://dfscincy.org.

Lastly, many kudos to Honoree Chair Victoria Morgan, Cincinnati Ballet CEO who oversaw the whole splendid affair. Can’t wait til next year!

Digital Hub Cincinnati 2009 is Here…

Everyone at Aranzamendez Design is excited to attend Digital Hub Cincinnati, September 24th and 25th, and not only because we get out of work on Thursday and Friday.

The event celebrates our region as the hub for all things digital, including advertising, design, PR and communications.  We’re proud of Cincinnati’s progression as a leader in digital communication, and are glad to help celebrate the accomplishment.

Leaders in all areas of digital communications are coming to Cincinnati.  They plan on sharing and developing ideas on the evolution of digital communication.  In our mission to provide the best alternatives to our clients, Aranzamendez Design will be taking part in the conversation to learn and innovate.

The keynote speakers for the event include:
Winston Binch - Vice President and managing director of interactive of Crispin Porter + Bogusky
John Battelle – Chairman and Publisher of Federated Media
Peter Kim - Senior partner of social business design company of the Dachis Group

To take part in the event yourself, get registered at http://digitalhub.adclubcincy.org/.

If you are unable to attend, we can help you out.  Leave different ways you use digital communications (including email, social media, VOIP) or questions you have about digital communications in the comments section.  We’ll be happy to present your innovations and questions at the conference, and hopefully we can answer any questions you have when we get back.

Attached is a schedule of the speakers and events for the conference.  We hope to see you there to see what all the HUB-BUB is about!

Facebook, the New Twitter?

With the addition of the “@” tag to Facebook status updates, Facebook takes another step in becoming more like Twitter.  With the introduction of the news feed, Facebook used the general concept of Twitter, making your status updates visible, group-able and the ability to add media, such as links, pictures and videos.

The only upside to Twitter were mentions.  The use of the “@” tag to highlight the user that you wanted to see the message, yet still allow the world to see it.  This allows users to have public conversations, and let multiple people join the conversation.

Now Facebook is using tags to allow users to better communicate with each other.  The “@” tag will allow users to directly post to a friend’s news feed or wall.

Facebook continues to emulate and improve on its competition, acquiring users of each platform that it gently nudges out of the way.